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Goal: To articulate a clear, consistent, and defining message about who Golden Boys is and what it does to make a difference in our community. Answers the questions Why are we in operation? What does Golden Boys do to make a difference in the community?
#1: Enhance and/or affirm core values and purpose statement
#2: Create a mission elevator speech for Board & staff
#3: Assess programs to ensure alignment with mission, vision, purpose and core values
Goal: To create a coordinated, cohesive, and consistent strategy around communicating the group’s message to the community while building relationships and partnerships to advance the mission. Answers the question how do we communicate our mission to a wider audience?
#1: Create a comprehensive and professional marketing strategic plan.
#2: Evaluate new and existing partnerships to ensure they are mission-driven and value creating. Eliminate misaligned & value destructive activities
Goal: To keep Golden Boys USA Inc. alive and relevant while allowing the Board, staff, and community to fulfill its mission. Answers the question how do we sustain our operations?
#1: Create a comprehensive and professional fundraising strategic plan, which include assessment of current revenue model & opportunities for new revenue streams
#2: create a case for support
Goal: To raise awareness within the community about the essential factors to the Golden Boys Atlanta mission of promoting a healthy lifestyle and solidarity, while enhancing social, business, and professional connections among the members. Answers the question how do we raise awareness of our mission in the community and earn support?
#1: Engage with as many relevant community constituencies as possible; participate and other organizations’ events and activities #2: Assess current volunteer programs against priority needs within the community
Goal: To implement our strategic vision, improve the delivery of our mission, and ensure a stable & sustainable organization. Answers the question is our organization’s infrastructure and processes aligned with our strategic goals?
#1: Evaluate board position descriptions and expertise/gaps
#2: Evaluate and align staff time/position description/resources with strategic needs
#3: Monitor and in industry trends and best practices within the target community and nationally
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